Cable Needs Assesment Survey

City of Malden and UMA's Cable License Renewal

What's your vision for local media in Malden
now and for the next 10 years?

Malden 2021 Community Needs and Interests Survey

The City of Malden and UMA/MATV are working together to undertake a cable license renewal process that will result in renewed license agreements with Comcast and Verizon. Public input is very important to the process. We invite you and all Malden community members to complete a survey. This survey will help us gather information about community needs and interests related to cable TV. The information gathered will help to determine if existing local cable TV services and resources in Malden are adequate and appropriate, and identify changes that might be made to meet the current and future cable-related needs and interests of Malden residents and business owners. 

Complete the Survey

This survey takes about 15 minutes to complete. By submitting the survey, you will become eligible to win one of four drawings for a $100 gift certificate to one of Malden’s local businesses or restaurants. Survey closes on April 15, 2021. Winners will be notified by email or phone April 16, 2021.  in one of four drawings one of 

Share the survey

Video produced by James Mudge with assistance from Amanda Hurley.

Survey FAQs

  • Who is this survey for? Anyone over 18 who lives or works in Malden.
  • Can I receive assistance completing the survey? Yes, if you require help in any way, please email ron@urbanmediaarts.org
  • How will this information be used?  Your responses will be combined with others, and the summary data will provide a basis for Malden’s upcoming negotiations for new cable TV contracts with Verizon and Comcast.  

About the Cable Renewal Process

What is the Cable Renewal Process?

Once every 10 years, local governments have the opportunity to examine the past services provided by cable/video service providers and renegotiate franchise agreements. Given the enormous changes in technology and media over the past 10 years, the process of granting new franchises to Verizon and Comcast deserves serious consideration and opportunity for public input.

The cable franchise renewal process examines the past performance of Comcast and Verizon – as well as future services that citizens, schools, community groups, businesses and local government would like to include in a new cable franchise agreement.

Why is Your Participation Invaluable?

The focus groups will provide a chance for invited community members to learn about franchise renewal and provide their opinions regarding future services that could be available through the Comcast and Verizon cable systems that serves the Malden.

  • Learn how the franchise renewal process that the City must conduct — and opportunities for the future.
  • Hear more about community media and public, educational and government access television in Malden.
  • See examples of how schools, community organizations, local government and businesses throughout the country are using modern media technology to communicate, educate and distribute information in this digital age.
  • Provide your ideas through brainstorming and completing a questionnaire.

Focus Groups

Thank you to all individuals who registered for the focus groups. Registration will close Sunday, February 28, 2021 at 11am EST. If you did not receive a confirmation with zoom link, please email admin@urbanmediaarts.org.

Community & Non-Profit Focus Group

Community & Non-Profit Focus Group

1:00 - 2:30pm Community Media Discussion Topic--Community, Non-Profit, Civic, & Faith Based Organizations: Staff, Boards, Volunteers, & Clients Register Here The focus group will be…

Find out more »
02 March 2021
Schools & Education Focus Group

Schools & Education Focus Group

3:30 - 5:00pm Community Media Discussion Topic--Educational Organizations and Institutions, Schools, Teachers, Administrators, Staff, Parents, & Students Register Here The focus group will be conducted…

Find out more »
03 March 2021
Arts & Culture Focus Group

Arts & Culture Focus Group

7:00 - 8:30pm Community Media Discussion Topic--Arts, Cultural, Media, Heritage Organizations: Staff, Board, Artists, Volunteers, and Patrons Register Here The focus group will be conducted…

Find out more »
03 March 2021
Government & Business Focus Group

Government & Business Focus Group

2:00 - 3:30pm Community Media Discussion Topic--Local Government: Administration, Department Heads, Staff and Elected Officials; Local Businesses and Service Organizations Register Here The focus group…

Find out more »
04 March 2021
The focus groups will be conducted by The Buske Group, a consulting firm assisting the UMA and the City of Malden during the cable franchise renewal process. For questions about the Focus Groups, email Ron Cox at ron@urbanmediaarts.org or call (781) 321-6400, ext 102

Additional Information About the Cable Franchise Renewal Process

Franchise Renewal FAQ

Open File

A Practical Guide to Cable Television License Renewal Process

MA Department of Telecommunications and Cable
Open File

Statutory Requirements for the Renewal Process

Open File

Your donation helps us expand our programming to reach more people.