Pre-production meeting for UMA – Inside

Join the “UMA Inside: Business segment” production crew, a newly forming team of community members who will work together to capture the various stories of local businesses in a way that tells the bigger story about who and what Malden is and/or is becoming.

Zoom link

This emerging team will meet for the first time January 12, 2022 at 6:30pm for a pre production chat and to discuss roles and some timelines.

About the Project

“UMA Inside:” is an engaging segment featuring Malden businesses offering insight into their products/services. Conducted in an Interview and ‘Show-Me’ style format, UMA Inside captures both the story of Malden businesses (ie. Connections with Malden; why the business is important here; what is a customer supporting as they shop local, etc) along with “inside tips” direct from the owners highlighting their business and provides customers with the “need to know” about their business (particularly helpful with service businesses). Interviews also aim to answer common questions or demystify aspects about the business or industry (ie. I don’t need a financial planner until I’m ready to retire; Pineapple does/does-not belong on Pizza; ethnic market is only for people of that heritage/ethnicity). The segment aims to show why EVERYONE is welcome and should be seeking out these local businesses!

The segments are community and business focused. The goal is to support Malden by facilitating consumers and businesses relationships by developing a “personal” connection that leads to a long-term relationship for those in the community, while being welcoming and inviting of people from outside who are either new to Malden or just interested in exploring Malden as someplace closer to home from those from neighboring communities. UMA as Malden’s Art’s advocate is the perfect conduit for this, bringing its expertise in the arts to tell the stories of the community. We want Malden to be more than a place some passes through on their way to the North Shore or into and beyond Boston, but a destination worth exploring for its artists, history, recreation, dining and more.

Crew roles

We are looking for the following crew roles:

On camera personalities to interview business owners, able to ask questions on the fly and extract the essential story for each unique business. No experience necessarily needed. Should be comfortable in front of camera; curious;  have an easy time making conversation with all kinds of people.

Editors – post production video editors to extract the appropriate footage to make a coherent narrative

Sound editor – able to match the perfect music to each business segment

Marketing/social media – Help prepare snippets of footage for social media, providing appropriate captions, hashtags, and tagging that effectively expands the reach for the business and for UMA

Outreach/research coordinator – Help research and coordinate with businesses for the on site shoot. requires ability to communicate by email, text, or by phone. Must be able to communicate

Production Assistants – Assist with capturing footage, set up of cameras and mics

Youtube archivist – Curate the video segments on Youtube with appropriate key words, hashtags, descriptions and on the right playlists